Zack Allen on YouTube
Videos
Hiring media buyers and virtual assistants overseas, leading a remote team, and running an eCommerce business that doesn't need me in the day-to-day. Every video is on YouTube.
10 videos
Hiring Media Buyers
How to hire, vet and work with a Meta ads media buyer. What separates a button pusher from a buyer who brings you the next creative idea, how to test candidates on your own funnel instead of trusting a case study, and real client calls where agency owners and founders talk through the hire.
1:56If You Don't Understand Creative Strategy, You Don't Understand Media BuyingNovember 7, 2026
1:11Country Does Not Decide A Good Media BuyerNovember 7, 2026
7:32What 40,000 Candidates Taught Me About Hiring a Meta Media BuyerNovember 5, 2026
1:46Client CallThe Reality About Hiring a Media Buyer Off UpworkNovember 1, 2026
1:39Client CallWhy Your Freelance Media Buyer Misses the Small StuffOctober 31, 2026
1:31Client Call3 Things to Ask a Recruiter Before You Hire a Media BuyerOctober 30, 2026
3:41Client CallHow I'd Screen a Creative Media Buyer for an AgencyOctober 6, 2026
2:24Client CallI Talked an Agency Owner Out of Hiring a Media BuyerOctober 4, 2026
6:50Why 'Media Buyer' Is A Bad Job Title To PostSeptember 5, 2026
6:32How a Comedy Event Agency Doubled Campaign Output With an Overseas Media BuyerMay 15, 2026
12 videos
Hiring Virtual Assistants
How to find, vet, onboard and keep a great virtual assistant or executive assistant hired overseas. Which roles to hand off first, what the top 1% of candidates look like, and what Zack has learned from placing dozens of international hires with clients.
2:38The Roles My Clients No Longer Pay US Salaries ForMay 23, 2026
9:44The First Overseas Hire To Make in an eCommerce BusinessMay 19, 2026
3:09Hiring From America Limited My BusinessMay 16, 2026
2:29The Best Resume Is the Wrong HireMay 4, 2026
4:52Launching an Audit to Sell My International Hiring ServiceMay 2, 2026
9:56How We Placed 45 Overseas Hires for Our Clients in 2025February 1, 2026
9:49How To Lead A Virtual Assistant Team in 2026January 26, 2026
6:08How to Onboard A Virtual Assistant in 2026January 13, 2026
4:40How to Vet a Virtual Assistant in 2026January 9, 2026
3:41How To Attract A Top 1% Virtual Assistant in 2026January 7, 2026
4:04What To Hire A Virtual Assistant For in 2026January 6, 2026
6:02Why You Need a Virtual Assistant in 2026January 4, 2026
14 videos
Leading Remote Teams
Real internal calls and 1-on-1s from running an international team, plus the systems behind them: delegation, training, accountability, feedback, and keeping good people motivated when money isn't the main reason they show up.
1:49Internal 1-on-1ChatGPT Can't Teach You Meta AdsOctober 29, 2026
1:43Internal 1-on-1My Team Thought This Sounded Too SalesyOctober 28, 2026
1:31Internal CallI Asked My Team How Much Work Is Too MuchOctober 21, 2026
1:30Internal CallMy Team Needed Context I Wasn’t Giving ThemOctober 20, 2026
1:59Internal 1-on-1I Told My Team AI Will Change Their JobOctober 19, 2026
1:36Real 1-on-1My Recruiter Asked If Interviews Should Be More TechnicalOctober 18, 2026
2:27Internal 1-on-1My Employee Questioned My ChangeOctober 5, 2026
3:23Why I Stopped Using Money to Motivate My TeamMay 11, 2026
3:37Keeping a Bad Hire Is Worse Than Firing ThemMay 8, 2026
3:20I waited 400 interviews to delegate thisApril 26, 2026
3:16Training your overseas hire isn't enoughApril 25, 2026
6:30How 7-Figure Business Owners Are Wasting 15 Hours Every WeekFebruary 27, 2026
4:59How I Used A Task Audit To Make More Net ProfitFebruary 13, 2026
4:09How I Keep My Remote Team Accountable To SuccessJanuary 29, 2026
4 videos
eCommerce Operations
How Zack's eCommerce business, doing about $1M a year in revenue, runs day to day with a team based overseas. Inventory buying, the systems the team runs on, and how he built a store that doesn't need him in the daily operations.
5:14I Built My eCommerce Business To Run Without MeFebruary 23, 2026
4:59I Trained a Remote Hire to Buy $400k Inventory in 30 DaysFebruary 9, 2026
4:08How My International Team Spent $492k on InventoryJanuary 31, 2026
6:29My Overseas Team Runs My eCommerce Business and We Do $1M/yr in RevenueJanuary 28, 2026
9 videos
Founder Life
Days in the life of running an overseas recruitment firm and an eCommerce business from Cape Town and beyond, and what Zack has learned about freedom, money and the stress of running a business along the way.
3:23Why I’m Betting My Recruitment Company Against AIMay 20, 2026
2:03Why I'm Grateful For the Stress of Running a BusinessMay 6, 2026
3:18I Designed My Business Around Freedom, Not TravelMay 5, 2026
2:19Financial Freedom Was Not What I WantedMay 3, 2026
2:56A Morning Running My Overseas Recruitment FirmMay 2, 2026
6:31Day in the Life of an International EntrepreneurApril 18, 2026
6:04Day in the Life of a Founder Motivated by MoneyFebruary 12, 2026
6:12How I Got Location & Time Freedom From My eCommerce BusinessFebruary 8, 2026
6:48realistic saturday as a business owner in cape townJanuary 31, 2026