Day in the Life of an International Entrepreneur
Zack AllenApril 18, 20266:31
A day in Cape Town running an overseas recruitment firm: reworking the offer after a few rough sales calls, coffee, a typing test, and what changed in my mindset.
Good morning from Cape Town, South Africa. It's winter here, so the day starts with coffee outside and then work.
Reworking the offer
This morning I'm working on offer ideas. A couple of recent sales calls didn't go well, so I'm restructuring them to be more demo-focused.
We've built a lot of back-end infrastructure: the systems, the applications, all the reps behind them. I want to lead with that more. My process is taking notes in my journal and then talking it through with AI.
A typing test
Over coffee, we ended up doing a typing test. I scored 67. The high score was 92. I'm convinced AI is ruining my typing.
What's changed: my mindset
Someone asked me what's changed most for me lately. My mindset.
I think we all carry limiting beliefs we aren't aware of. They sneak in as leftovers. Maybe it's pitching a high price. Maybe it's how fast you think you can grow, or what you think you're technically capable of building. Every time you see an opportunity, your brain likes to hedge against it. I'm doing that less and less.
Where does the confidence come from? I know myself. I know what I'm capable of, and I know what the people around me are capable of. Between us, there's nothing we can't accomplish.
I've always had confidence in myself. I haven't always had the evidence behind it.
A note on product development
Someone said something during the day that stuck with me. You're always doing product development. You think you're doing sales, but you're doing product development. You think you're coding or working on your pitch, and it's product development, because you're the product and what you sell is an extension of you.
Micro refinements
The afternoon was full of small improvements.
- Reviewing our applications to improve the grading process and how candidates get delivered to clients.
- Launching new back-end features on our candidate delivery platform, so clients can onboard the talent they hire through us more easily.
- Adding analytics on which countries candidates come from. We're running a lot more campaigns outside the Philippines now. The campaign we just launched has applicants from Argentina, Brazil, Colombia and Costa Rica.
The first easy close
Then came the highlight. After revamping our sales call process, we had our first easy close: a client ready to launch a search for an executive assistant.
Since the call I've been writing the job posting, sending over the paperwork and looping in my team to get ready. If the documents come back today, we launch, and the client meets candidates in 14 days.
That's a rainy day in Cape Town. Another day as a business owner.
Transcript
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What's the biggest thing that's changed now that a white boy got a little motion?
My mindset. Good morning. Welcome back to Cape Town, South Africa. Going to have my coffee out here for the morning, then we'll get to work. Right now I'm working on some offer ideation. Had a couple sales calls recently that did not go so well, and so I'm reworking the structure to make it more demo focused. We have a lot of back-end infrastructure we've built out, all the reps, all the applications, and trying to lead with that more.
Taking notes with my journal and then talking to AI. It is a Cape Town winter right now. Look at that. All right. We're going to get We're going to get some coffee. Dude! I'm getting worse. I'm actually getting worse. How did you get such a high score? Show your score. So, we're doing a typing score, a typing test. 67
Low. versus a high score of 92. Look at that. Bro, I CAN'T DUDE, DO YOU WANT TO DO YOU WANT TO DO you want to do it? No! AI is ruining my typing. Yeah. Why is my typing gotten so bad? I don't really understand. Yes. So, uh you're exhausted, emotionally activated. Send the message. Send the money. Put the phone down.
Dude, it always does this. It has in my My prompt that it's night time. What's the biggest thing that's changed now that a white boy got a little emotion?
My mindset. I no longer have limiting beliefs. I think we have limiting beliefs that we're unaware of that just kind of sneak in. They're kind of residuals. It could be pitching a high price, how you're growing, what you're technically capable of building. I think every time you see an opportunity or you think of an opportunity, your brain likes to hedge against it and I think I'm doing that less and less.
What gives you confidence? I know me. I know what I'm capable of. I know what the people around me are capable of. Between me and them, there's nothing that we can't accomplish. I've always had that confidence in myself, but I haven't always had the evidence in the confidence. How do you get confidence? Confidence. Confidence. Ooh. Do a quick drop, though. What are you actively working on, Jonathan? Preparing for sales call right now.
Just going through some final items. They're really established company and they're doing a great job, but we think that we can improve their processes and give them better data to act upon and therefore increase their revenue. So, what are you building? Iris is a system that's capable of basically finding information out about any lead that you have that is usually invisible and we're building for them just a proposal right now that's 12 pages long.
Thanks, bro. Boom. That was good. You know, in sales, people often times like you got to close as fast as possible. You got to close as fast as possible. Rome wasn't built in a day. Yeah, so Rome wasn't a three-call close and as such, momentum is the name of the game in sales.
What did you talk to them about on the call? So, on the call it was A lot of getting internal stakeholder buy-in cuz when you're selling to these bigger organizations, you actually need champions inside of the organizations that are going to push your initiative forward. Right now, we're not only trying to make the employees we're talking to successful, but enlist other employees into the initiative as well so that we can have a broader reach inside of the organization so that when we do give our deliverable and it makes an impact, it touches more people in the org.
Yeah, that's actually a dream client. That's a big cloud.
Cloud. It's a big cloud. It's a big cloud.
Interesting note on product development. You're always doing product development. You think you're doing sales, you're doing product development. You think you're coding, you're doing product development. You think you're working on your pitch, you're doing product development cuz you are the product and what you sell is simply an extension of that. You're going to want to open that. We got that uh boy dinner. The boy need a nappy nappy.
No, I'm awake. Working hard. Definitely working hard. Okay, well then you won't mind if I just Today's been a day. Today's been a day of more micro refinements. Been going back on our applications and seeing how we can improve the grading process as well as the delivery mechanism. I launched some new back end offers on our candidate delivery platform so that our clients can easily onboard their talent that they hire through us better.
Also been adding a little more analytics on our back end for country servicing. Now that we're doing a lot more campaigns outside of just the Philippines, I want to have a bit more of a handle on where people are coming from. The campaign we just launched, we have some from Argentina, some from Brazil, Colombia, Costa Rica. All right, what just happened? Walk me through that.
After revamping our sales call process, we had the first easy lay down close.
Ready to launch the campaign to find him this executive assistant that he needs. Swap. Swap. Swap. Swap. Uh, uh, what? Uh, what? Say what? Pin drop. Pin drop. So what? Pin drop. Uh. Okay, the 360 in the freaking worm. Okay. That's okay. Swap. Since my call, I've been putting together the job posting for the client as well as sending off the documents required. Looping my team in to get ready to launch this campaign.
If we get the docs back today, we'll launch it and have someone in 14 days. That's going to conclude this rainy day in Cape Town, South Africa. Another day as a business owner. This is good night from Cape Town.





