ChatGPT Can't Teach You Meta Ads
Zack AllenOctober 29, 20261:49
A real 1-on-1 with someone on my team about where AI helps, where it doesn't, and which strategy is "right."
In a recent 1-on-1, I asked someone on my team if they'd watched a paid ads masterclass I'd sent over. They had, and they'd even broken it down with ChatGPT.
Their take: the video was much more specific. ChatGPT tells you general stuff until you tell it that's not what you want to hear.
Definitions vs. judgment
That matches what I've seen. ChatGPT is great for definitions and explaining how things work. But for real advice and training, you have to go to people who actually do the work. ChatGPT is pulling from articles and Reddit. Someone teaching from their own ad accounts is showing you what they've actually done, not summarizing sources.
"Which strategy is the right one?"
Then they raised a good point. The strategy in that video didn't match what some of the candidates we interview say. So which one is best?
My answer: different strategies work for different people, niches and industries. There are wrong strategies, but there isn't one right one.
The goal is the same either way: the lowest cost to acquire a customer. Whatever gets you there, as long as it's thought through, matters more than which framework it came from.
That's also why we test media buyers on real accounts instead of quizzing them on the "correct" structure. I care less about which school of thought someone follows and more about whether their reasoning holds up and gets the CAC down.
Transcript
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Did you ever watch that YouTube video that I sent you on the paid ads like masterclass?
I did. I did. Yeah, and then I I even had it broke it down with ChatGPT.
Nice. What do you think?
I mean, thank you because like it's pretty specific and like cuz ChatGPT can only tell you like it tells you general stuff until you tell it that that's not what you want to hear. So, yeah, this gave me like definitely a better idea like they talk about this every day.
Yeah, one thing that's interesting about that is like ChatGPT will be great at giving you like the definitions and like how stuff works, but if you want like advice and like training, like you have to go to the people that actually know the stuff cuz ChatGPT is just pulling from like articles and and like Reddit whereas like, you know, watching someone like the video that I sent you is like actual someone that knows how to do
It not just like pulling sources.
But one thing I did notice though in that video is like when I heard the the guy's like strategy on how he does things and then I hear different stuff from the people that I interview and then now I'm like but it's also an experience thing, you know, if that worked for them and it's not working for this guy giving advice. So, I'm like you know, it's like how do I which one's the best one if this is what they believe in and so like
Yeah, so I mean at the end of the day like it is kind of a, you know, different strategies work for different people, different strategies work for different niches, different industries and so like there's not necessarily a I mean, there is a wrong strategy but at the end of the day the goal is to get the cheapest CAC like cost to acquire customer and so like however mechanism you figure out to do that as long as
It's like thought through like doesn't really matter exactly what you're doing on the
