How 7-Figure Business Owners Are Wasting 15 Hours Every Week
Zack AllenFebruary 27, 20266:30
Every hour you work has a dollar value. How to find the 15 hours a week you spend on low-value work and hand it to a team hired outside the US.
Work is what you and I do all day. And if you're reading this, you're probably spending too much of it on work that doesn't make you money.
Every hour we work has a dollar value, and for entrepreneurs that value depends on what we're working on. An hour answering emails might be worth $20. An hour closing a deal might be worth $2,000. The goal is to make as many hours as possible worth $2,000.
Right now you're likely buried in work that keeps you busy without paying you. You can feel it, but you've never looked at the numbers. If you did, I think you'd find 15 hours a week you could get back.
Why I hire outside the US
The trick to making the return huge is hiring outside the US. My e-commerce business does a million dollars a year in revenue, and the whole thing is run by my team, none of whom are based in America.
I've done the same for our clients, helping them hire from countries like South Africa and the Philippines. As of filming, we'd done it 60 times. Clients get at least 15 hours back a week, and instead of a $60,000 local salary they're paying about $12,000. That's roughly $48,000 saved per hire.
Find the 15 hours with a time audit
This takes about 15 minutes. Grab a Google Sheet, Apple Notes or a pen and paper, and think hard about what you did today. Write down every work block. You might end up with eight. For the clearest picture, do it for a full week, which is what I do. Even one day shows the pattern.
Then run every task through two filters:
- Does this make me more money? If yes, keep it for now. If no, it's up for delegation.
- Do I need to be the one doing it? If no, it goes on the delegate list.
What's left, the tasks that make money and only you can do, is where your time should go.
You might be thinking, "Nobody can do this like me." You're partly right. Nobody will do it exactly your way. But I had to accept that it doesn't need to be done exactly my way to get a solid outcome. You're giving up $8-an-hour work to spend that time on $2,000-an-hour work.
Where the 15 hours usually hide
When I run this audit with clients, the same three buckets show up.
Customer-facing work. Emails, support tickets, order follow-ups. One client runs an e-commerce distribution company in the UK. Revenue was going up, but important work wasn't getting done because he spent all day responding. We helped him bring someone on for client communication, and his time went back to winning new clients.
Back-end admin. Amazon Seller Central, your CRM, your project management tools. One client, an Amazon seller running the business alone, was spending 15 hours a week on platform admin. We found someone to take it over, and he told me she knows the seller interface better than he does. He now spends those hours on sourcing, because that's where his revenue comes from.
Research and reporting. Pulling ad performance, tracking KPIs, updating spreadsheets. Another e-commerce client spent hours gathering data across spreadsheets, reports and software. His business doesn't exist because he's the best at reporting. Once someone took it over, he spent his days on inventory decisions, where he has an edge over competitors.
Your 15 hours likely live in one of those buckets. Pick the one hurting you most. That's your first hire.
The math
Round numbers: you make $100,000 a year and work 50 hours a week. That values your time at about $40 an hour. You hire someone full-time at $8 an hour, which comes to roughly $17,000 a year.
The $32-an-hour difference alone won't make you money. What makes money is how you spend the 15 hours you get back. If that work brings in even $1,000 a week in new revenue, that's $52,000 a year against a $17,000 hire: about a 3x return. If you make more than $100,000, the return is higher.
Who does the work?
You can post on OnlineJobs or Upwork and get buried in hundreds of applications. I used to. You spend weeks filtering, think you've found someone, and two weeks in realize they're not that good. Then you spend more time micromanaging than if you'd done the work yourself.
That's the expensive part of hiring the wrong person. The time and money to clean it up sets you back. The do-it-yourself route can work, but it takes much longer, and it starts with the same audit.
Transcript
Show the full transcript
Look, you and I, we have a lot in common. Work is what we do all day, every day. That's what I'm doing here right now. And if you clicked on this video, you're probably spending way too much time on work that's not making you money, and you want to fix that. So, today, I'm going to show you how to do that. Now, we all understand that every hour we work has a dollar value attached to it.
And for us entrepreneurs, that dollar value changes based on what we're working on. One hour answering emails might be worth $20. One hour closing a deal might be worth $2,000. We want to make as many of our hours worth $2,000 as possible. But right now, you're buried in work that's keeping you unnecessarily busy. You can probably feel it, but you've never actually looked at the numbers. Because if you did, you would find 15 hours every week you could easily get back.
That's time that you could be spending doing the things only you can do. Now, the real sauce, the trick to making the ROI huge is hiring outside of the US. I've done this to build my own e-commerce business. We do a million dollars a year in revenue. The whole business is run by my team and none of them are based in America. Because I've gotten so good at this, I've done the same thing for other business owners, helping them hire from countries like South Africa and the Philippines.
As of filming this, we've done that 60 times for our clients. They get at least 15 hours back every week. And instead of paying $60,000 for a local salary, they're paying like 12 grand. Do the quick math. That's like $48,000 saved per hire. And because of how our model is structured, I don't make money unless that outcome happens. So, I know how to do this the right way. Now, if we want to get those 15 hours back, we have to find those 15 hours.
This is the best way I found to do that. It's called a time audit. You can do this right now. It takes 15 minutes. Grab a Google sheet, Apple notes, maybe maybe a pen and paper, whatever you fancy, and think hard about what you did today. Write down every work block and you might end up with eight of those. Now, if you really want to know, do it for a full week.
That's what I do. But even just one day will show you the pattern. It could be like 7 to 8. I filmed this YouTube video. 8 to 9, I scripted a new VSSL. 9 to 10, I edit this video. Literally, just observe. The problems become super obvious. But to really nail down what needs to go first, I run every task through two filters. The first one, does this make me more money?
If yes, we'll keep doing it oursel for now. If no, it's up for delegation. And second, do I need to be the one doing this? If we say no here as well, that's on the delegate list. And then we flip it. the tasks that make us more money that only we can do. That's where our time needs to go. You might say, "Oh, nobody can do this like me." And you're right to some extent.
Nobody will do it exactly like you. But I had to come to terms with this. It doesn't have to be done exactly your way to produce a solid outcome. And the return you get by spending that time on the valuable work is the win. You're giving up the $8 an hour work to spend it on the $2,000 an hour work. When I run this audit with our clients, I see a lot of the same things they're wasting their time on.
The first bucket is customerf facing work like emails, support tickets, order follow-ups. This is work that has to get done to keep your business running, but it's not making you money. And do you think you're the best person at customer support? Probably not. We have a client, Shay, with an e-commerce distribution company in the UK. He was getting crushed by all this client communication they had to do to keep it running.
Revenue was going up, but important work was not getting done because he was spending all day responding. So, we helped him bring someone on to handle all that communication. Now, his time is back on the high leverage client acquisition. The second one is back-end admin. This is the tool stuff like Amazon, your CRM, your project management software, whatever your tech stack looks like. One of our clients, Ian, is an Amazon seller.
When I met him, he was running the business totally alone and spending 15 hours a week just dealing with all the stuff that comes with selling on Amazon. If you've ever sold there, you know exactly what I'm talking about. So, what did we do? we found of someone to take that off his plate and he told me she knows the seller interface better than he does. Now he's able to spend that 15 hours on sourcing because that's where his revenue comes from.
The third one is research and reporting, pulling ad performance, tracking KPIs, updating spreadsheets. Super important stuff. You need accurate data to make good decisions, but you don't need to be the one pulling it. Our client John was spending a lot of time just gathering data in his e-commerce business across various spreadsheets and reports and softwares. His business does not exist because he's the best at reporting. So, of course, we found him someone to handle all that reporting.
Now, he spends his day making those high lever inventory decisions because that's where he has an edge on his competition. So, if you did the audit, your 15 hours lives in one of those three buckets. Pick the one that's crushing you the most. There's your first hire. Now, 15 hours doesn't sound like a ton of time when you compare it to like a 50 60 hour work week, but when you look at the math, it's huge.
For easy calculations, we'll use round numbers here. Let's say you make 100 grand every year and work 50 hours a week. That values your time at a modest $40 an hour. And then you find those 15 hours to delegate. So, you hire someone full-time at $8 an hour. Right away, we have an arbitrage of $32 every hour. Great. But that in itself will not make you more money. What will make you more money is how you spend those 15 hours.
Whether you're recording a new ad or sourcing new inventory, whatever that high lever work looks like for you. If that generates even $1,000 a week in new revenue, that's $52,000 extra every year. On a higher, that costs you 17 grand a year. So, a 3x return on your investment. And keep in mind, that's on the simple math of 100 grand a year. If you made it this far, chances are you're making more than that.
And the ROI is way higher for you by now. It's pretty obvious to you how important it is to get those 15 hours off your plate if you want to make more money. The million-dollar question is who's going to do it? You can post on online jobs or Upwork and get buried in hundreds of applications. I used to do that myself. You'll spend weeks filtering, think you found someone, but 2 weeks in you realize, oh, they're just not that good at the work.
You spend more time micromanaging than if you just did the work alone. That's not what we want. If you hire the wrong person, you set yourself back the time and the money cleaning up that mess. Lucky for you, that's exactly the problem that we solve. So, if you want us to find that perfect person in 14 days, ready to take work off your plate, click the first link in the description. Remember, we only get paid if you hire them.
It's in my best interest. My incentives are aligned to find you someone great. And if you're not ready to hire yet, that's totally fine, too. The do-it-yourself route can also work. It just takes a lot longer. So, if that's more your speed right now, this video is going to walk you through our exact process. But fair warning, it is a lot of work. It's why our service exists. So, if you realize halfway through that you'd rather just have us do it, you know where to find





