Virtual Assistant Salary Guide Philippines 2025: What Companies Really Pay

last updated: august 2025

let me be blunt about this

most salary guides online are written by people who have never actually hired from the Philippines

ive been placing Filipino talent since 2021
processed 43,000+ applications through our 4-level vetting protocol
and seen the salary data from $1M, $4M, and $10M+ ecommerce businesses

here's what companies are actually paying in 2025
(and why most of you are doing it wrong)

the brutal truth about VA salaries

breaking news: you get what you pay for

when i started hiring in 2021, i made every mistake in the book
chased price over value
hired at $2/hr thinking i was getting a "good deal"
spoiler alert: i wasn't

want to know what $2/hr quality looks like?
exactly what you'd expect

the kind of talent worth betting your business on?
they're not applying to your $2/hr job posts

what companies actually pay in 2025

based on our placements across different business sizes:

entry level (no direct experience)
- range: $3-5/hr
- monthly: $520-865
- what you get: strong character, teachable, high potential

experienced (1-2 years relevant experience)
- range: $5-7/hr
- monthly: $865-1,210
- what you get: proven track record, faster onboarding

specialized roles (3+ years, specific skills)
- range: $7-12/hr
- monthly: $1,210-2,080
- what you get: expertise that moves your business forward

executive/leadership level
- range: $10-15/hr
- monthly: $1,730-2,600
- what you get: someone who thinks like an owner

the expensive mistakes most founders make

mistake #1: obsessing over hourly rates

stop thinking in hours
start thinking in outcomes

my Philippines team doesnt punch a clock
they hit goals

you're not paying for time
you're investing in results

mistake #2: comparing apples to oranges

"but i can hire someone locally for $15/hr"

cool story
can they work while you sleep?
do they have zero commute drama?
will they stick around for 3+ years?

when you factor in the full cost of employment
Philippines talent at $5-8/hr often outperforms local hires at $15-20/hr

mistake #3: ignoring the currency advantage

i pay my team in USD
even though they live in the Philippines

why?
- protects them from peso fluctuations
- predictable budgeting for both sides
- builds loyalty (small decisions like this matter)

when the peso dips against the dollar, their buying power goes up
not their stress

role-specific salary breakdown

here's what our clients are paying by function:

administrative roles
- data entry: $3-4/hr
- executive assistant: $5-8/hr
- project coordinator: $6-9/hr

customer service
- chat support: $4-6/hr
- phone support: $5-7/hr
- customer success manager: $7-10/hr

marketing & sales
- social media manager: $5-8/hr
- content writer: $6-9/hr
- appointment setter: $6-10/hr
- sales manager: $8-12/hr

technical roles
- graphic designer: $6-10/hr
- web developer: $8-15/hr
- data analyst: $7-12/hr

ecommerce specific
- amazon VA: $5-8/hr
- inventory manager: $6-9/hr
- product researcher: $4-7/hr
- ppc manager: $8-12/hr

the real cost of bad hiring

the REAL cost of a bad VA isn't the $500/month salary
it's your attention being stolen from what actually moves the business forward

bad hires cost you:
- months wasted on training someone who doesn't stick around
- anxiety of never fully trusting them
- hours creating ultra-detailed SOPs because they can't think for themselves
- walls hit from broken English

for me, the most expensive hire is the one i have to make twice

what affects pricing in 2025

english proficiency matters
Philippines ranks #20 globally for English proficiency
55% of adults speak it (that's 55 million people)
but 45% don't

perfect English commands premium pricing
and it should

experience in your industry
someone who's managed amazon stores before?
they're worth more than someone learning from scratch

BUT
our most successful placements have been candidates with no background in the industry
the overlooked ones
with strong character that i could teach

location within the Philippines
metro manila = higher cost of living = higher salaries
rural areas = lower expenses = more competitive rates

skill specialization
generalists: $3-6/hr
specialists: $6-12/hr
experts: $10-15/hr

how to budget for your first hire

if $900/month feels too expensive
you're not ready to hire

here's my framework:

stage 1 business (under $10k/month)
budget: $500-800/month
hire: administrative support to handle the basics

stage 2 business ($10k-50k/month)
budget: $800-1,500/month
hire: specialized role that directly impacts revenue

stage 3 business ($50k+/month)
budget: $1,500-3,000/month
hire: leadership level talent who can scale systems

the hiring funnel that works

most people approach overseas hiring backwards
they post on onlinejobs.ph
wait for applications
interview a few people
pick whoever has the best English

that's not hiring
that's hoping

our 4-level vetting protocol:
1. initial application (76% drop-off rate)
2. written response scenarios
3. character-focused interview
4. client "hell yes" test

we filter out 99% of applicants
so you only talk to people worth your time

common salary negotiation mistakes

mistake: starting too low
"let's see how they do at $3/hr then we'll increase"

terrible strategy
you attract bottom-tier talent
then wonder why they're not performing

mistake: no clear growth path
great talent wants to see progression
not just cost-of-living adjustments

mistake: ignoring performance incentives
my team has unlimited bonus potential
aligned incentives = aligned outcomes

red flags in salary discussions

if they ask for:
- payment in advance
- cash transfers outside payroll
- salary increases before starting
- rates significantly below market

run

quality talent knows their worth

the currency protection strategy

paying in USD isn't just nice
it's strategic

protects your team from:
- peso devaluation
- local economic instability
- unpredictable purchasing power

protects your business from:
- constant salary renegotiations
- talent jumping ship for currency reasons
- budget fluctuations

bonus structures that work

performance bonuses
tie directly to business metrics
revenue goals, efficiency improvements, project completions

skill development bonuses
completed training programs
new certifications
expanded responsibilities

loyalty bonuses
yearly service anniversaries
referral rewards for bringing in great talent

what good talent actually costs

the Philippines has an abundance of $2/hr heads
but the 1% of Filipino talent?
they're not applying to your bottom-dollar job posts

yes, high-agency VAs cost more
(trust me, you can afford it)
but the return on investment is exponential

because you need someone who becomes your operator
not a task-monkey

the talent flow advantage

we own a consistent talent pipeline through our newsletter to remote workers in the Philippines
3,298 subscribers as of today

every week we send:
- how to land remote jobs
- how to excel in current roles
- guest features from our team
- client job openings

that last one is the big one
it's what most people subscribe for

eventually, 100% of our placements could come from this newsletter
sign client → send email → get applicants

an asset in motion

2025 market predictions

salary inflation is real
top talent rates have increased 15-20% since 2023
demand for quality Philippines workers is outpacing supply

specialization premium growing
generalists are getting commoditized
specialists command higher rates

ai won't replace vas
but VAs who use AI will replace those who don't
factor this into your hiring criteria

the bottom line

cheap labor is expensive
expensive talent pays for itself

most founders hire once at $2/hr
then find me

the best hire i ever made wasn't the cheapest
it was the one i never had to replace

one great VA buys back your time, energy, and sanity
one bad VA? well... you already know

stop asking "how cheap can i get a VA?"
start asking "how do i find a VA so good i NEVER have to hire again?"


ready to hire the right way? we handle the entire process from sourcing to placement. 14 day delivery. top candidates.

book a strategy call: [link]

-zack

p.s. all these numbers come from real placements. your mileage may vary based on how well you can lead.