https://www.scouttalented.com/videos/if-you-dont-understand-creative-strategy-you-dont-understand-media-buying 2026-11-07 https://i.ytimg.com/vi/b9pEUjxNAzE/maxresdefault.jpg If You Don't Understand Creative Strategy, You Don't Understand Media Buying In 2026, campaign structure is a solved problem. Creative is where the money is. https://www.youtube.com/embed/b9pEUjxNAzE 116 2026-11-07 Zack Allen https://www.scouttalented.com/videos/country-does-not-decide-a-good-media-buyer 2026-11-07 https://i.ytimg.com/vi/Ha7ttbN7vj4/maxresdefault.jpg Country Does Not Decide A Good Media Buyer Founders love a rule like "only hire from Brazil" or "never from the Philippines." It's the wrong filter. https://www.youtube.com/embed/Ha7ttbN7vj4 71 2026-11-07 Zack Allen https://www.scouttalented.com/videos/what-40000-candidates-taught-me-about-hiring-a-meta-media-buyer 2026-11-05 https://i.ytimg.com/vi/QgeWypWperI/maxresdefault.jpg What 40,000 Candidates Taught Me About Hiring a Meta Media Buyer Most founders hire a button pusher, then end up babysitting them. Here's how to vet for the media buyer who brings you the ideas. https://www.youtube.com/embed/QgeWypWperI 452 2026-11-05 Zack Allen https://www.scouttalented.com/videos/the-reality-about-hiring-a-media-buyer-off-upwork 2026-11-01 https://i.ytimg.com/vi/1cwoU3g2c7c/maxresdefault.jpg The Reality About Hiring a Media Buyer Off Upwork [Client Call] A real client call: 10 interviews, zero qualified candidates, and why the vetting has to come first. https://www.youtube.com/embed/1cwoU3g2c7c 106 2026-11-01 Zack Allen https://www.scouttalented.com/videos/why-your-freelance-media-buyer-misses-the-small-stuff 2026-10-31 https://i.ytimg.com/vi/FS87hlEqMa0/maxresdefault.jpg Why Your Freelance Media Buyer Misses the Small Stuff [Client Call] It's not a skill problem. It's an attention problem. https://www.youtube.com/embed/FS87hlEqMa0 99 2026-10-31 Zack Allen https://www.scouttalented.com/videos/3-things-to-ask-a-recruiter-before-you-hire-a-media-buyer 2026-10-30 https://i.ytimg.com/vi/9rQ_ZfSJqFU/maxresdefault.jpg 3 Things to Ask a Recruiter Before You Hire a Media Buyer [Client Call] From a real call with a founder talking to recruiters for the first time. https://www.youtube.com/embed/9rQ_ZfSJqFU 91 2026-10-30 Zack Allen https://www.scouttalented.com/videos/chatgpt-cant-teach-you-meta-ads 2026-10-29 https://i.ytimg.com/vi/ogt12HFBIr8/hqdefault.jpg ChatGPT Can't Teach You Meta Ads [Internal 1on1] A real 1-on-1 with someone on my team about where AI helps, where it doesn't, and which strategy is "right." https://www.youtube.com/embed/ogt12HFBIr8 109 2026-10-29 Zack Allen https://www.scouttalented.com/videos/my-team-thought-this-sounded-too-salesy 2026-10-28 https://i.ytimg.com/vi/_voDUCPNETk/maxresdefault.jpg My Team Thought This Sounded Too Salesy [Internal 1on1] A real 1-on-1 about urgency, honesty, and nudging a client to move on a great candidate. https://www.youtube.com/embed/_voDUCPNETk 103 2026-10-28 Zack Allen https://www.scouttalented.com/videos/i-asked-my-team-how-much-work-is-too-much 2026-10-21 https://i.ytimg.com/vi/whrUMJY_n3E/maxresdefault.jpg I Asked My Team How Much Work Is Too Much [Internal Call] A real team call on interview capacity, and why I asked before we hit the wall. https://www.youtube.com/embed/whrUMJY_n3E 91 2026-10-21 Zack Allen https://www.scouttalented.com/videos/my-team-needed-context-i-wasnt-giving-them 2026-10-20 https://i.ytimg.com/vi/4yh5dypGq3A/maxresdefault.jpg My Team Needed Context I Wasn’t Giving Them [Internal Call] A real call where someone on my team asked for better interview prep, and the gap turned out to be mine. https://www.youtube.com/embed/4yh5dypGq3A 90 2026-10-20 Zack Allen https://www.scouttalented.com/videos/i-told-my-team-ai-will-change-their-job 2026-10-19 https://i.ytimg.com/vi/plpXAgBvyfc/maxresdefault.jpg I Told My Team AI Will Change Their Job [Internal 1on1] A real 1-on-1 with someone on my team about how AI will change their job: learn the process first, then automate it, so you know how to fix it when it breaks. https://www.youtube.com/embed/plpXAgBvyfc 119 2026-10-19 Zack Allen https://www.scouttalented.com/videos/my-recruiter-asked-if-interviews-should-be-more-technical 2026-10-18 https://i.ytimg.com/vi/I0J_NQNTL3s/maxresdefault.jpg My Recruiter Asked If Interviews Should Be More Technical (Real 1-on-1) A real 1-on-1 where my recruiter asked if candidate interviews should be more technical. My answer: not technical, but enough context on the role to ask the right questions and call out BS. https://www.youtube.com/embed/I0J_NQNTL3s 96 2026-10-18 Zack Allen https://www.scouttalented.com/videos/how-id-screen-a-creative-media-buyer-for-an-agency 2026-10-06 https://i.ytimg.com/vi/dvSgqn8Yfl8/maxresdefault.jpg How I'd Screen a Creative Media Buyer for an Agency [Client Call] A real client call with an agency owner whose media buyers lacked creative diversity, and how I'd screen candidates for creative strategy, starting with the ad libraries they follow. https://www.youtube.com/embed/dvSgqn8Yfl8 221 2026-10-06 Zack Allen https://www.scouttalented.com/videos/my-employee-questioned-my-change 2026-10-05 https://i.ytimg.com/vi/CLkr9jJRFts/maxresdefault.jpg My Employee Questioned My Change (Internal 1on1) A real 1-on-1 where someone on my team questioned a change I made to how we log candidate rejections, and why I want a concrete reason behind every rejection. https://www.youtube.com/embed/CLkr9jJRFts 147 2026-10-05 Zack Allen https://www.scouttalented.com/videos/i-talked-an-agency-owner-out-of-hiring-a-media-buyer 2026-10-04 https://i.ytimg.com/vi/XasNuc_RwDQ/maxresdefault.jpg I Talked an Agency Owner Out of Hiring a Media Buyer [Client Call] A real client call where an agency owner spending under 10 hours a week on media buying asked about hiring a media buyer, and I told him it wasn't his constraint yet. https://www.youtube.com/embed/XasNuc_RwDQ 144 2026-10-04 Zack Allen https://www.scouttalented.com/videos/why-media-buyer-is-a-bad-job-title-to-post 2026-09-05 https://i.ytimg.com/vi/J5ISVbPjJBQ/maxresdefault.jpg Why 'Media Buyer' Is A Bad Job Title To Post "Media buyer" is a category, not a job. Post the wrong one and you hire the wrong person. https://www.youtube.com/embed/J5ISVbPjJBQ 410 2026-09-05 Zack Allen https://www.scouttalented.com/videos/the-roles-my-clients-no-longer-pay-us-salaries-for 2026-05-23 https://i.ytimg.com/vi/kqaX4qRifvE/maxresdefault.jpg The Roles My Clients No Longer Pay US Salaries For Some roles have to be local. A lot more don't, and the talent pool on the other side is huge. https://www.youtube.com/embed/kqaX4qRifvE 158 2026-05-23 Zack Allen https://www.scouttalented.com/videos/why-im-betting-my-recruitment-company-against-ai 2026-05-20 https://i.ytimg.com/vi/N124ilepPN8/maxresdefault.jpg Why I’m Betting My Recruitment Company Against AI People ask if AI will kill recruiting. I'm putting all my resources on the opposite bet. https://www.youtube.com/embed/N124ilepPN8 203 2026-05-20 Zack Allen https://www.scouttalented.com/videos/the-first-overseas-hire-to-make-in-an-ecommerce-business 2026-05-19 https://i.ytimg.com/vi/dQY-W-gAxrI/maxresdefault.jpg The First Overseas Hire To Make in an eCommerce Business If I were running my e-commerce business alone again, this is the role I'd hire first, and how I'd find it. https://www.youtube.com/embed/dQY-W-gAxrI 584 2026-05-19 Zack Allen https://www.scouttalented.com/videos/hiring-from-america-limited-my-business 2026-05-16 https://i.ytimg.com/vi/7PJoGdLX6oU/maxresdefault.jpg Hiring From America Limited My Business The stage where you're maxed out on hours but a local salary would eat your margin, and how I got out of it. https://www.youtube.com/embed/7PJoGdLX6oU 189 2026-05-16 Zack Allen https://www.scouttalented.com/videos/how-a-comedy-event-agency-doubled-campaign-output-with-an-overseas-media-buyer 2026-05-15 https://i.ytimg.com/vi/I8MKavPB0yU/maxresdefault.jpg How a Comedy Event Agency Doubled Campaign Output With an Overseas Media Buyer A breakdown of one placement: the bottleneck, the search, and what changed after the hire started. https://www.youtube.com/embed/I8MKavPB0yU 392 2026-05-15 Zack Allen https://www.scouttalented.com/videos/why-i-stopped-using-money-to-motivate-my-team 2026-05-11 https://i.ytimg.com/vi/aDQewefzu-8/maxresdefault.jpg Why I Stopped Using Money to Motivate My Team Your team cares less about money than you think. Recognition is what keeps people showing up. https://www.youtube.com/embed/aDQewefzu-8 203 2026-05-11 Zack Allen https://www.scouttalented.com/videos/keeping-a-bad-hire-is-worse-than-firing-them 2026-05-08 https://i.ytimg.com/vi/G4VjoOp9nYc/maxresdefault.jpg Keeping a Bad Hire Is Worse Than Firing Them I run my business like a sports team. If you don't show up to practice, you get cut, and that's good for everyone. https://www.youtube.com/embed/G4VjoOp9nYc 217 2026-05-08 Zack Allen https://www.scouttalented.com/videos/why-im-grateful-for-the-stress-of-running-a-business 2026-05-06 https://i.ytimg.com/vi/AxPSR5n16zM/maxresdefault.jpg Why I'm Grateful For the Stress of Running a Business The hard stretches are what make the good ones worth it. https://www.youtube.com/embed/AxPSR5n16zM 123 2026-05-06 Zack Allen https://www.scouttalented.com/videos/i-designed-my-business-around-freedom-not-travel 2026-05-05 https://i.ytimg.com/vi/z0RD5yJ96AY/maxresdefault.jpg I Designed My Business Around Freedom, Not Travel Why I work from anywhere, and why I'm not a digital nomad. https://www.youtube.com/embed/z0RD5yJ96AY 198 2026-05-05 Zack Allen https://www.scouttalented.com/videos/the-best-resume-is-the-wrong-hire 2026-05-04 https://i.ytimg.com/vi/V-hKXvVxEI4/maxresdefault.jpg The Best Resume Is the Wrong Hire After 500+ interviews, the hires I enjoy talking to beat the hires with the best resumes. https://www.youtube.com/embed/V-hKXvVxEI4 149 2026-05-04 Zack Allen https://www.scouttalented.com/videos/financial-freedom-was-not-what-i-wanted 2026-05-03 https://i.ytimg.com/vi/ZzMEK05C2TI/maxresdefault.jpg Financial Freedom Was Not What I Wanted Money was the goal until I got some. Time and location freedom turned out to matter more. https://www.youtube.com/embed/ZzMEK05C2TI 139 2026-05-03 Zack Allen https://www.scouttalented.com/videos/launching-an-audit-to-sell-my-international-hiring-service 2026-05-02 https://i.ytimg.com/vi/chCwtAnB2y0/maxresdefault.jpg Launching an Audit to Sell My International Hiring Service Four questions stop founders from making their first overseas hire. I built an audit to answer them. https://www.youtube.com/embed/chCwtAnB2y0 292 2026-05-02 Zack Allen https://www.scouttalented.com/videos/a-morning-running-my-overseas-recruitment-firm 2026-05-02 https://i.ytimg.com/vi/dtdlaGYkH1c/maxresdefault.jpg A Morning Running My Overseas Recruitment Firm A morning running my overseas recruitment firm, and why I care about my team's results instead of tracking the hours they're online. https://www.youtube.com/embed/dtdlaGYkH1c 176 2026-05-02 Zack Allen https://www.scouttalented.com/videos/i-waited-400-interviews-to-delegate-this 2026-04-26 https://i.ytimg.com/vi/kWIzRqSBFoE/maxresdefault.jpg I waited 400 interviews to delegate this Why interviewing was the last thing I handed off, and how I trained someone on my team to take it over. https://www.youtube.com/embed/kWIzRqSBFoE 200 2026-04-26 Zack Allen https://www.scouttalented.com/videos/training-your-overseas-hire-isnt-enough 2026-04-25 https://i.ytimg.com/vi/-yEQmTdbZAk/maxresdefault.jpg Training your overseas hire isn't enough A client's hire was underperforming. The first place I looked was leadership, not training. https://www.youtube.com/embed/-yEQmTdbZAk 196 2026-04-25 Zack Allen https://www.scouttalented.com/videos/day-in-the-life-of-an-international-entrepreneur 2026-04-18 https://i.ytimg.com/vi/WqRmEBu6VMo/maxresdefault.jpg Day in the Life of an International Entrepreneur A day in Cape Town running an overseas recruitment firm: reworking the offer after a few rough sales calls, coffee, a typing test, and what changed in my mindset. https://www.youtube.com/embed/WqRmEBu6VMo 391 2026-04-18 Zack Allen https://www.scouttalented.com/videos/how-7-figure-business-owners-are-wasting-15-hours-every-week 2026-02-27 https://i.ytimg.com/vi/ZSgNs9Z9c8c/maxresdefault.jpg How 7-Figure Business Owners Are Wasting 15 Hours Every Week Every hour you work has a dollar value. How to find the 15 hours a week you spend on low-value work and hand it to a team hired outside the US. https://www.youtube.com/embed/ZSgNs9Z9c8c 390 2026-02-27 Zack Allen https://www.scouttalented.com/videos/i-built-my-ecommerce-business-to-run-without-me 2026-02-23 https://i.ytimg.com/vi/wM5KbFPAt_A/maxresdefault.jpg I Built My eCommerce Business To Run Without Me From 60-hour weeks to 5 hours a week: the hires, the mistakes and the systems that got me there. https://www.youtube.com/embed/wM5KbFPAt_A 314 2026-02-23 Zack Allen https://www.scouttalented.com/videos/how-i-used-a-task-audit-to-make-more-net-profit 2026-02-13 https://i.ytimg.com/vi/GRD2yboKTpE/maxresdefault.jpg How I Used A Task Audit To Make More Net Profit I tracked 400 hours in one month. Here's what it showed me and how I used it to get 20 hours a week back. https://www.youtube.com/embed/GRD2yboKTpE 299 2026-02-13 Zack Allen https://www.scouttalented.com/videos/day-in-the-life-of-a-founder-motivated-by-money 2026-02-12 https://i.ytimg.com/vi/c2qllJmYhdE/maxresdefault.jpg Day in the Life of a Founder Motivated by Money A day running my overseas recruitment firm from my desk, while my team in the Philippines runs the day-to-day of my $1M a year eCommerce business. https://www.youtube.com/embed/c2qllJmYhdE 364 2026-02-12 Zack Allen https://www.scouttalented.com/videos/i-trained-a-remote-hire-to-buy-400k-inventory-in-30-days 2026-02-09 https://i.ytimg.com/vi/jxOeyGGpb84/maxresdefault.jpg I Trained a Remote Hire to Buy $400k Inventory in 30 Days How I built up a hire on my team, step by step, until she was making purchasing calls as well as I do. https://www.youtube.com/embed/jxOeyGGpb84 299 2026-02-09 Zack Allen https://www.scouttalented.com/videos/how-i-got-location-and-time-freedom-from-my-ecommerce-business 2026-02-08 https://i.ytimg.com/vi/Z8_waBT93pQ/maxresdefault.jpg How I Got Location & Time Freedom From My eCommerce Business From packing sneakers at the UPS store to running the business from Cape Town in about four hours a week. https://www.youtube.com/embed/Z8_waBT93pQ 372 2026-02-08 Zack Allen https://www.scouttalented.com/videos/how-we-placed-45-overseas-hires-for-our-clients-in-2025 2026-02-01 https://i.ytimg.com/vi/3hlOL8VuT9w/maxresdefault.jpg How We Placed 45 Overseas Hires for Our Clients in 2025 The numbers from our year, what worked, what didn't and what we're changing. https://www.youtube.com/embed/3hlOL8VuT9w 596 2026-02-01 Zack Allen https://www.scouttalented.com/videos/realistic-saturday-as-a-business-owner-in-cape-town 2026-01-31 https://i.ytimg.com/vi/qLw8trxfSZE/maxresdefault.jpg realistic saturday as a business owner in cape town A realistic Saturday as a business owner in Cape Town: a morning run, time-blocking the day, and recording a training video on how my team bought $400k of inventory. https://www.youtube.com/embed/qLw8trxfSZE 408 2026-01-31 Zack Allen https://www.scouttalented.com/videos/how-my-international-team-spent-492k-on-inventory 2026-01-31 https://i.ytimg.com/vi/uNPyGnBrO0M/maxresdefault.jpg How My International Team Spent $492k on Inventory The seven-step system two people on my team use to buy, ship and price inventory, with me in none of the steps. https://www.youtube.com/embed/uNPyGnBrO0M 248 2026-01-31 Zack Allen https://www.scouttalented.com/videos/how-i-keep-my-remote-team-accountable-to-success 2026-01-29 https://i.ytimg.com/vi/qrnLlIuixV0/maxresdefault.jpg How I Keep My Remote Team Accountable To Success The daily, weekly and monthly system I use to make sure an international team gets the job done. https://www.youtube.com/embed/qrnLlIuixV0 249 2026-01-29 Zack Allen https://www.scouttalented.com/videos/my-overseas-team-runs-my-ecommerce-business-and-we-do-1m-yr-in-revenue 2026-01-28 https://i.ytimg.com/vi/cl_MWC8KeIQ/maxresdefault.jpg My Overseas Team Runs My eCommerce Business and We Do $1M/yr in Revenue Not a pitch for the business model. Here's what worked to get the day-to-day off my plate. https://www.youtube.com/embed/cl_MWC8KeIQ 389 2026-01-28 Zack Allen https://www.scouttalented.com/videos/how-to-lead-a-virtual-assistant-team-in-2026 2026-01-26 https://i.ytimg.com/vi/Pewmo-2_kPc/maxresdefault.jpg How To Lead A Virtual Assistant Team in 2026 Leadership is the forever game: communication rhythm, feedback loops, training how they think and playing the long game. https://www.youtube.com/embed/Pewmo-2_kPc 589 2026-01-26 Zack Allen https://www.scouttalented.com/videos/how-to-onboard-a-virtual-assistant-in-2026 2026-01-13 https://i.ytimg.com/vi/MvEV-NjE5uM/maxresdefault.jpg How to Onboard A Virtual Assistant in 2026 You can vet perfectly and still lose it all in onboarding. Here's my first 90 days. https://www.youtube.com/embed/MvEV-NjE5uM 368 2026-01-13 Zack Allen https://www.scouttalented.com/videos/how-to-vet-a-virtual-assistant-in-2026 2026-01-09 https://i.ytimg.com/vi/s8u0xbT9hCw/hqdefault.jpg How to Vet a Virtual Assistant in 2026 What a top 1% hire looks like, and the four levels I use to find one. https://www.youtube.com/embed/s8u0xbT9hCw 280 2026-01-09 Zack Allen https://www.scouttalented.com/videos/how-to-attract-a-top-1-percent-virtual-assistant-in-2026 2026-01-07 https://i.ytimg.com/vi/vAOKwVMvxgI/maxresdefault.jpg How To Attract A Top 1% Virtual Assistant in 2026 How I write a job posting top candidates want to apply to, and where I post it. https://www.youtube.com/embed/vAOKwVMvxgI 221 2026-01-07 Zack Allen https://www.scouttalented.com/videos/what-to-hire-a-virtual-assistant-for-in-2026 2026-01-06 https://i.ytimg.com/vi/cMHME5wA09M/maxresdefault.jpg What To Hire A Virtual Assistant For in 2026 "Virtual assistant" isn't a role. Here's how to find the role you need, and four we hired for most in 2025. https://www.youtube.com/embed/cMHME5wA09M 244 2026-01-06 Zack Allen https://www.scouttalented.com/videos/why-you-need-a-virtual-assistant-in-2026 2026-01-04 https://i.ytimg.com/vi/U8p1RxE5Yhs/maxresdefault.jpg Why You Need a Virtual Assistant in 2026 The math on buying back 20 hours a week, when it makes sense and what changes after you hire. https://www.youtube.com/embed/U8p1RxE5Yhs 362 2026-01-04 Zack Allen